Holiday had the title of his book tattooed on his forearm as a daily reminder of its message. He writes that this book does not serve to remind the reader to crush their ego in every aspect of his or her life, but rather to use the book as a reminder to make better decisions and eliminate the ego. In the prologue of the book, Holiday explains how finding early successes led him to the realization that ego can cloud ambition and hinder personal and professional growth, particularly when accomplishments are tied to self-worth. Having previously written about external obstacles in his book The Obstacle Is the Way, Holiday sought to answer questions about what to do when the biggest obstacle is internal. 4.10 For everything that comes next, ego is the enemy.
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